Steiff's goal is to create not only the most beautiful and best toy animals and Teddy Bears in the world but also the safest.

In order to live up to this high standard, they have developed a special quality control system to supervise the entire creative development and production process, from the initial idea for the product until the moment when a Steiff Bear or Animal leaves the factory In Giengen, Germany.

Because Steiff believe in safety and quality, they have created the 'STEIFF PURITY LAW' This is a voluntary examination of their products and are in addition to all European Standards and far surpass many of these standards.

THE STEIFF PURITY LAW:

1,Steiff voluntary avoids the use of harmful substances - far beyond thos of leagal regulations

2,Steiff avoids the use of materails which cause allergies

3,Steiff only use harmless colours for all its dyeing and colouring processes

4,Steiff select only the very best material from renowned manufactures in Germany and Europe

5,Steiff uses only the highest quality lint free uppers for all its animal and Teddy Bears

6,Steiff only use the safest and newest materials for the fillings of its animals and Teddy Bears

7,Steiff Teddy bears and animals are all made at the factory in Germany using only the very workmanship of seams and joints that are required by all international standards.

8,All Steiff animals and Teddy Bears are designed to the maximum sustainability principles, this means they are created to last for generations

9,Steiff are dedicated to the highest purity of its products in the fact from the cutting of the materials, right to the delivery is all done in-house by Steiff in Germany.

10,Steiff use independent laboratories and institutes to consistently examine 'THE STEIFF PURITY LAW'